AI in Practice
For Sales Teams
About Us
Meet the team behind WAAT AI Labs — experienced AI practitioners who have delivered enterprise solutions across industries and geographies.
15+ yrs in enterprise software & AI. Implementations for 20+ organisations incl. SMA Solar and WHO.
8+ yrs in enterprise AI & venture building. Turns ideas into scalable use cases. Worked with NBT.
WAAT is a software and AI consultancy founded 16+ years ago in London, serving enterprise and public sector customers across Europe.
WAAT AI Labs is our specialised AI team. We guide companies from first AI exploration through to production-ready solutions — with a structured, proven methodology.
We've delivered for 60+ customers including Audi, Deloitte Digital, SMA Solar, Swiss Re, Roche & Novartis — across the UK, Switzerland, Germany & Poland.
Workshop Overview
A structured, 1-hour session designed for sales, SDR, RevOps and sales engineering teams. No technical background required — every example is pulled from real sales work.
WORKSHOP BUILDING BLOCKS
AI Overview
A jargon-free look at what AI can do today for a sales team — with live demos, hands-on tool exploration, and a practical feel for where the technology stands.
ChatGPT, Claude, Clay, HubSpot & Salesforce AI copilots
Hallucinations, data leakage & what AI shouldn't write on your behalf
Prospect research, outreach, call notes, CRM hygiene & conference ops
Anthropic's frontier AI assistant — reasoning, writing & analysis
AI-powered coding agent — build software with natural language
OpenAI's cloud-based coding agent for autonomous software tasks
Open-source AI coding agent — transparent, extensible & powerful
Prompting for Sales
The quality of AI output depends on how you communicate with it. Learn prompting techniques with real sales artefacts — cold emails, discovery questions, objection handling, account plans.
TOPICS- Prompting fundamentals — structure, context, and ICP specificity
- Writing cold emails that don't read like cold emails
- Generating discovery questions & MEDDIC qualification from call notes
- Reusable prompt templates: account research, objection handling, follow-ups
- AI skills — saved recipes that turn multi-step sales tasks into one click
AI Skills for Sales
Think of skills as saved recipes — you describe a repetitive sales workflow once, and AI runs it perfectly every time.
Turn a domain into a 1-pager: news, hiring signals, tech stack, and hooks
Transcribe a discovery call and auto-fill MEDDIC fields in HubSpot / Salesforce
Generate a 4-touch outreach sequence tailored to one account, not one persona
Any repeatable sales workflow can become a skill.
Attendee list → Conference CRM
Drop in a conference attendee list, and AI builds a fully-enriched mini-CRM for the event — ranked, researched, and ready for outreach.
Sales Use Cases
Now it's your turn. Using AI as a brainstorming partner, we'll map concrete use cases to your sales motion — from pipeline gen to deal closing and conference ops.
EXAMPLES WE'LL EXPLORE- Conference CRM — build a ranked mini-CRM from any attendee list and auto-draft intros
- Account research agent — domain → 1-pager with hooks, news & tech stack
- Inbound lead triage — score & route new leads against your ICP in seconds
- Call → CRM update — turn call transcripts into MEDDIC-ready deal records
- Objection playbook — personalized rebuttals drawn from past closed-won deals
- Pipeline hygiene agent — flag stale deals, missing fields & next-best actions
Prioritization Framework
Each AI use case is scored across 6 dimensions (1–5 scale) to objectively prioritize your backlog.
