Draft
WAAT AI Labs

AI in Practice

Product Prototyping & Lifecycle

1 Hour| Interactive
WAAT AI Labs

About Us

Meet the team behind WAAT AI Labs — experienced AI practitioners who have delivered enterprise solutions across industries and geographies.

YOUR EXPERTS
Kris Gunciarz
Kris Gunciarz
Agentic AI & Enterprise Solutions
🇬🇧 🇵🇱

15+ yrs in enterprise software & AI. Implementations for 20+ organisations incl. SMA Solar and WHO.

Alex Gygax
Alex Gygax
AI Transformation & AI Strategy
🇬🇧 🇨🇭 🇩🇪

8+ yrs in enterprise AI & venture building. Turns ideas into scalable use cases. Worked with NBT.

ABOUT WAAT AI LABS

WAAT is a software and AI consultancy founded 16+ years ago in London, serving enterprise and public sector customers across Europe.

WAAT AI Labs is our specialised AI team. We guide companies from first AI exploration through to production-ready solutions — with a structured, proven methodology.

We've delivered for 60+ customers including Audi, Deloitte Digital, SMA Solar, Swiss Re, Roche & Novartis — across the UK, Switzerland, Germany & Poland.

SELECTED CUSTOMERS
Audi Deloitte SMA Solar Swiss Re Novartis CHUV OBI
IN NUMBERS
16+YEARS
60+CUSTOMERS
3+YRS AGENTIC
4COUNTRIES
WAAT AI Labs

Workshop Overview

A structured, 1-hour session designed for product managers, designers, engineers, and product leaders. No technical background required — every example is pulled from real product work.

WORKSHOP BUILDING BLOCKS
01 · 15 min
AI Overview

From research synthesis & PRDs to wireframes, prototypes, QA & release notes

02 · 15 min
Prompting for Product

Hands-on prompting for PRDs, user stories, acceptance criteria & design critiques

03 · 15 min
Product Use Cases

Discovery, prototyping, delivery & launch — mapped across your product lifecycle

Who is this for? Product managers, designers, engineers, and product leaders — no technical background needed. Available online or onsite at your location.
Workshop session
A structured 1-hour session — interactive, practical, no fluff
WAAT AI Labs
01

AI Overview

15 min · Live demonstrations

A jargon-free look at what AI can do today across the product lifecycle — with live demos, hands-on tool exploration, and a practical feel for where the technology stands.

TOPICS
AI Product Tools

Claude, Claude Code, Cursor, v0, Figma AI & Codex

Risks & Guardrails

Hallucinations, IP leakage & what AI shouldn't decide for your users

Product Use Cases

Research synthesis, PRDs, rapid prototyping, QA & release notes

Takeaway: A clear mental model of how AI fits into every stage of your product lifecycle — from discovery to launch and iteration.
TOOLS WE'LL EXPLORE
Claude

Anthropic's frontier AI assistant — reasoning, writing & analysis

Anthropic
Claude Code

AI-powered coding agent — build software with natural language

Anthropic
Codex

OpenAI's cloud-based coding agent for autonomous software tasks

OpenAI
OpenClaw

Open-source AI coding agent — transparent, extensible & powerful

Open Source
WAAT AI Labs
02

Prompting for Product

15 min · Hands-on practice

The quality of AI output depends on how you communicate with it. Learn prompting techniques with real product artefacts — PRDs, user stories, design critiques, test plans.

TOPICS
  • Prompting fundamentals — structure, context, and user/problem specificity
  • Turning a rough idea into a structured PRD with goals, scope & non-goals
  • Generating user stories & acceptance criteria from a feature brief
  • Reusable prompt templates: PRDs, design critiques, test plans, release notes
  • AI skills — saved recipes that turn multi-step product tasks into one click
Takeaway: Practical prompting skills plus a starter pack of reusable templates for discovery, spec writing, and delivery.
Prompting
Learning to communicate effectively with AI tools
WAAT AI Labs

AI Skills for Product

Think of skills as saved recipes — you describe a repetitive product workflow once, and AI runs it perfectly every time.

EXAMPLE PRODUCT SKILLS
📝 Brief → PRD

Turn a 3-line feature idea into a full PRD with goals, scope, risks & success metrics

🎙️ Interviews → Insights

Synthesize 10 user interviews into themes, pain points, and opportunity areas

🚀 Changelog → Release notes

Generate user-facing release notes and an internal changelog from merged PRs

Any repeatable product workflow can become a skill.

LIVE EXAMPLE

Feature brief Clickable prototype

Describe a feature in plain English, and AI produces a working, clickable prototype you can share with users and stakeholders — in minutes.

1. Write a short feature brief: problem, target user, and desired outcome
2. AI drafts user stories, picks a layout, and generates a working UI
3. Outputs a shareable clickable prototype ready for user testing & feedback
Feature brief
AI Skill
Clickable prototype
Key idea: Every product team has 5–10 repetitive workflows. Turn each into a skill once, and the whole team ships faster forever.
WAAT AI Labs
03

Product Use Cases

15 min · Interactive discussion

Now it's your turn. Using AI as a brainstorming partner, we'll map concrete use cases across your product lifecycle — from discovery and prototyping to launch and iteration.

EXAMPLES WE'LL EXPLORE
  • Rapid prototyping — brief → clickable prototype ready for user testing in minutes
  • Research synthesis — 10 user interviews into themes, quotes & opportunity areas
  • PRD drafting — structured PRDs with goals, scope, non-goals & success metrics
  • Design critique agent — review flows against heuristics and accessibility rules
  • QA test plan generator — turn acceptance criteria into happy paths & edge cases
  • Release notes + changelog — user-facing notes and internal changelog from merged PRs
Takeaway: A product use-case backlog sorted by impact vs. effort — with at least one "quick win" your team can build this sprint.
Use Case Generation
Collaborative brainstorming with AI as your thinking partner
WAAT AI Labs

Prioritization Framework

Each AI use case is scored across 6 dimensions (1–5 scale) to objectively prioritize your backlog.

01
💰 Business Impact
ROI potential & strategic value
02
⚡ Effort
Time & complexity to implement
03
🗄️ Data Readiness
Availability & quality of data
04
🤝 Team Buy-in
Change acceptance & enthusiasm
05
👥 Stakeholders
Departments & decision-makers
06
⚠️ Risk Level
Compliance & failure impact
Prioritization
Data-driven prioritization for maximum impact
How it works: Score each use case 1–5 across all 6 dimensions. Total score (max 30) determines priority. 20+ = Quick Win, 15–19 = Plan, <15 = Revisit later
WAAT AI Labs

Your AI Journey
Starts Now.

GET IN TOUCH
ai@waat.eu
Audi Deloitte SMA Solar Swiss Re Novartis CHUV OBI