WAAT AI Labs · Resource Guide

Prompt

Engineering

A practical guide to crafting better prompts and getting more useful results from AI models.

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What is Prompt Engineering?

The skill of communicating with AI effectively

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Prompt engineering is the practice of designing and refining text inputs to AI models in order to get accurate, useful, and relevant outputs.

Think of it as learning to speak the AI's language — the better your instructions, the better the result.

Why It Matters
01 Same model, wildly different results

Two people using the same AI can get completely different quality answers based purely on how they ask.

02 Unlocks hidden capabilities

Good prompts unlock deeper reasoning, creative thinking and domain expertise that the model won't show by default.

03 Saves time, reduces back-and-forth

A well-crafted prompt gets you the right answer on the first try instead of multiple clarifying iterations.

Key insight: AI is only as good as the instructions you give it. Prompting is the most immediately useful AI skill you can develop.

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What Do You Need?

The building blocks of an effective prompt

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The 5 Ingredients
Example in use
01
Clear Task Statement
"Write a 3-paragraph email" beats "Write an email" — be specific about what you want.
"Summarize this transcript in 3 bullet points, one sentence each."
✓ Output type + quantity defined upfront
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Relevant Context
Share background the AI can't know: your industry, audience, goal, tone, or relevant data.
"I'm a PM at a 50-person SaaS startup. Our CFO is AI-skeptic. Write a 1-paragraph investment case."
✓ Role, company context & audience given
03
Output Format
Specify how you want the answer: bullet list, table, JSON, numbered steps, short paragraph, etc.
"... Return a Markdown table with columns: Feature | Benefit | Example."
✓ Exact structure specified — no guessing
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Constraints & Limits
Set boundaries: max word count, reading level, things to avoid — "no jargon", "max 100 words".
"... Max 80 words. No jargon. Avoid 'leverage', 'synergy', 'cutting-edge'."
✓ Hard limits prevent bloated, cliché output
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Examples (when needed)
Show 1–3 sample inputs and outputs. This alone often dramatically improves result quality.
Ex: 'Sales up 20%' → '📈 Revenue grew 20% vs. last quarter'
'Churn 5%' → '⚠️ 5% of customers churned this month'
✓ Pattern set — AI matches your exact style
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Types of Prompts

Pick the right technique for the job

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Zero-Shot
No examples

Give the model a direct instruction with no examples. Works best for clear, common tasks the model already knows well.

"Translate to French:
'We look forward to our meeting.'"
✓ Fast & simple  ·  Best for well-defined tasks
Few-Shot
1–5 examples

Provide 1–5 input/output examples before your request. The model learns the desired pattern from them.

"Classify sentiment:
Input: 'Great product!' → Positive
Input: 'Didn't work.' → Negative
Input: 'Arrived late but fine.' → [answer]"
✓ Great for custom formats & tone matching
Chain-of-Thought
Step-by-step

Ask the model to reason through a problem step by step before answering. Dramatically improves complex tasks.

"What's the total for 3 items at €12, €18, €7 with 10% VAT?
Think step by step."
✓ Best for math, logic & multi-step decisions
Role Prompting
Persona

Give the AI a specific role or persona. It activates relevant knowledge, vocabulary and communication style for that domain.

"You are a senior cybersecurity consultant. Review this access policy and flag vulnerabilities."
✓ Unlocks domain expertise & adjusts tone
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Gems · Custom GPTs · Skills

How each AI platform lets you build reusable, pre-configured assistants

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1 · Start
You have a prompt that works — and you keep re-using it.
2 · Extract
Define the persona, instructions, tone & context as reusable rules.
3 · Configure
Name it, set a description, optionally attach files or tools.
4 · Save & Reuse
Save as a Gem, Custom GPT, or Skill — one click to activate.
Feature
Gem
Google Gemini
Custom GPT
OpenAI ChatGPT
Skill
Anthropic Claude
What it is
Saved AI persona with custom instructions inside Gemini
Shareable AI assistant on top of ChatGPT with custom behaviour
Reusable SKILL.md instruction file for specialised Claude workflows
File / tool access
⚠️ Limited — Google Workspace only
✅ Web search, DALL·E, code interpreter, APIs
✅ Local files, bash, MCP tools, browser
Sharing
Within Google Workspace org
Publicly via GPT Store or private link
Via .skill file — portable & version-controlled
Best for
Quick personal assistants in Google ecosystem
Consumer-facing bots & shareable no-code tools
Complex agentic workflows & repeatable pro tasks
Technical depth
⭐⭐ Low — UI-first, minimal config
⭐⭐⭐ Medium — schema + API actions possible
⭐⭐⭐⭐ High — code execution & tool use